HI, I AM
Senior Product Designer and UX Strategist with experience across large-scale B2C products, digital platforms and complex systems — connecting customer behavior, product strategy and business outcomes. 10+ years of experience in digital products and a 12-year background in Design.
Product Design · Consumer Experience · Product Strategy · UX Research · Customer Experience · Growth & Experimentation
São Paulo, Brazil · Product Specialist at FourD · Remote
≈3x
revenue growth
Contribution within the Serasa Credit ecosystem over 18 months.
80%→20%
less friction
Internal friction indicator on a credit journey (Serasa).
≈65%
less churn
Contribution to churn reduction in a Corporate Banking migration.
≈75%
fewer tickets
Contribution to support reduction across business platforms.
≈35%
faster
Design and prototype delivery through AI-assisted workflows.
Selected work
01 / 03
Serasa Experian
Product Design and experimentation within the Serasa Credit ecosystem, turning a complex journey into a simpler, more efficient experience.
Results
Internal friction indicator: approximately 80% → 20%.
Contribution to revenue growth of approximately 3x over 18 months.
Work on journeys within an ecosystem of more than 80 million users.
Product Designer · 2021–2023
Banco ABC Brasil · via FourD
Product design in a highly complex domain, using AI and executable prototypes to accelerate decisions and reduce alignment cycles. Discovery, UX strategy, and Product Design for internal Credit Analysis, Risk Rating, Corporate Banking, and Agribusiness products.
Results
Design and prototype delivery approximately 35% faster.
Approximately 40% fewer decision meetings.
End-to-end Product Design model adopted as an internal reference.
Senior Product UX Strategist · Mar–Aug 2026
Bradesco · via ACT
Product and CX strategy for five squads managing platforms used by approximately 100,000 business clients.
Results
Approximately 65% less migration churn.
Approximately 75% fewer support tickets.
CSAT held stable as journeys evolved.
Product Manager & CX Strategist · 2025–2026
Additional work
Itaú Unibanco · via ACT · Senior UX Researcher · Nov 2023 – Dec 2023
Fiserv · via ACT · Senior UX Designer · Jan–May 2024
Other capabilities
I'm a Senior Product Designer and UX Strategist with 12 years in Design and 10+ years of experience in digital products and experiences. I specialize in turning complex problems, journeys and systems into experiences that feel simpler, more intuitive and more useful to people.
I've worked across large-scale B2C products such as Serasa Crédito, as well as enterprise platforms and complex financial systems. That combination allows me to connect customer behavior, product strategy, business and technology.
Products can be complex behind the scenes. The experience shouldn't be.
Experience
FourD
Product Specialist
Feb 2026 – Present · Contract · Remote
Banco ABC Brasil (via FourD)
Senior Product UX Strategist
Mar 2026 – Aug 2026 · B2B
Bradesco (via ACT)
Product Manager & CX Strategist
Feb 2025 – Feb 2026 · B2B
Fiserv (via ACT)
Senior UX Designer
Jan 2024 – May 2024 · B2B
Itaú Unibanco (via ACT)
Senior UX Researcher
Nov 2023 – Dec 2023 · B2C
Serasa Experian
Product Designer
Jun 2021 – Aug 2023 · B2C
Try Consultoria
Designer
Aug 2020 – Jun 2021 · B2B
Independent consulting
Designer / Consultant
May 2014 – present · B2B
Open to Product Design, Service Design, and product strategy roles in Brazil and with international teams.
Phone / WhatsApp
+55 11 92477-1954Website
rafaelholme.site